social media

Peter Shankman on Social Media For Social Good (Six Years On)

Peter Shankman on Social Media For Social Good (Six Years On)

In 2009 I invited Peter Shankman to speak at a Progressive PR Professionals (PR/PR/PR) event. I just re-read a synopsis of his talk that night and am so impressed with his insights and foresight, still quite relevant. Herein, four key tenets of using social media successfully and what's going to matter in the next 15-20 years (or now, 10-15 years). (3-min read)