If you want to have positive impact on the world — real, sustainable impact — you need a guiding strategy. That way all of the things you're planning will work optimally in concert to engage the most amount of people, fit the image you want to project, and inspire people to action.
We can evaluate your current communications efforts to see what works and what doesn't. Are your goals realistic? Are you targeting the right audiences, reaching them where they're receptive, saying the right things, and using the right materials?
We can provide counsel and overall guidance: serve as an advisor, a sounding board for strategy, source for ideas and resources, devil's advocate and objective reviewer.
We can work with you to create a dynamic, integrated communications plan to support your objectives in a smart, realistic, cohesive way, no matter your resources.
We take a holistic approach. Leaving dogma aside, we consider the full spectrum of PR and communications strategies and tools, making sure efforts align with the rest of your organization (marketing, development, programming, advocacy and the like).
Antidotes in Action
LEP is a leading ally in the Localism movement, an innovative approach to sustainable economic development and community vibrancy. A nascent fiscally sponsored project of the New World Foundation, in 2013 LEP was refining its ambitious mission and value proposition.
While it had a number of strengths, some also posed challenges: its innovation could be off-putting to sometimes conservative local communities. Their dual role as a nonprofit and funder could have perceived conflicts. Their ultimate aim of individual behavioral and systemic change could take decades of hard work.
We spent months diving deep into their work to craft a brand strategy, refine their narrative and messaging, and outline a communications plan. LEP has since become an outsized, influential presence in the food and farming system of New York’s Hudson Valley, the nexus of the largest food market in the country.