Brand: “a person’s perception of a product, person, experience or organization.”
— The Dictionary of Brand
Note the key word in that definition: perception. People form their perceptions from any number of contacts with you, be it your product or service, website, a news story, brochure, email, Facebook, viral video, your logo or tagline.
Your brand is your greatest asset. It’s more than just your logo or your name. It’s your story.
Some brands are clever but have no meaning, no resonance, no resilience. Some brands have essence but are forgettable.
A high-impact brand is relevant, credible, memorable and sustainable.
In this interactive discussion (hybrid talk/workshop), we’ll consider the 7 dimensions of a solid brand system that will help articulate your stories to the folks who matter in a way that resonates with them, engages them, and inspires them to action.
Please RSVP below
Founder, Antidote Collective / BEAHIVE / Re>Think Local
Steering Committee, Progressive PR Professionals
Equal parts strategist, publicist, marketer, social entrepreneur, nonprofit leader, and writer, Scott has an insatiable interest in big ideas and the behaviors that drive people, what resonates with them, and how to communicate with them. He has 20 years of experience and a broad perspective promoting ideas, products and services in various culture-shaping domains.
He’s done media for the Dalai Lama and publicity for Phil Donahue’s anti-war film Body of War, PR for healthcare “whistleblower” Wendell Potter and groups like Rainforest Action Network and the Business Alliance for Local Living Economies (BALLE), branding for Rippel Foundation, strategic communications for the Local Economies Project of the New World Foundation, and creative naming development for American Express and global visual rebranding support for Coca-Cola with Ogilvy & Mather’s famed Brand Integration Group (BIG).