writing
Dry, pedantic prose is fine if you're speaking to policy wonks. But if you want to spur the citizenry and move the media, you need to make the complex simple and project clear, strong messages in a context relevant to an audience — while still sounding intelligent.
|
"The mind is not a vessel to be filled, but a fire to be ignited."
~ Plutarch |
We adapt our style and voice as appropriate to the communiqué: from snappy, engaging marketing copy to dry corporate-speak and journalistic press releases to stylistic, zesty editorial. We have coordinated, researched, written and edited various PR/marketing materials, corporate communications and magazine articles for a range of audiences.
"And why would Caesar fear Ovid, unless he knew that all his legions could not protect him from a good line of poetry?" (Tobias Wolff)
A few of Scott's articles as a regular contributor to Photo District News (PDN), an award-winning international magazine ranked among the leading titles in Chicago Tribune’s annual “50 Best Magazines.”
~// The Real World: 10x10 presents a meta-photographic moment // February 2005
~// The Kite Stuff: Scott Haefner's aerial VR 'bubble panoramas' elevate the spirit // July 2004 [ JPEG~226KB ]
~// Postcards From Mars: Downloading images from NASA's Mars Exploration Rovers // May 2004
~// X-Ra(y)ted Portraits: The revealing art of Alexander de Cadenet // March 2004
~// Cultural Crusade: WHTour's important panoramic images of World Heritage sites // November 2003
~// Holy Advertising! A pro bono campaign promotes the Dalai Lama's return to New York // August 11, 2003
~// Of Moths and Men: Artist Joseph Scheer's obsessive, stunning digital scans // September 2002
~// Hacking the Matrix: Social consciousness meets new media at the New Museum's 'Open_Source_Art_Hack' // August 2002 [ PDF~207KB ]
~// Exploring the Twin Towers 'Hole': Designers collaborate to cope with 9.11 // January 2002
~// A Panoramic, VR View of Justice: The interactivism of 360degrees // October 2001 [ PDF~369KB ]