services
|
"It's
no longer sufficient to be a solid, competent organization; you have to
stir the brain cells — and the hearts — of your
intended audience."
Accenture consultants Thomas Davenport and John Beck, The Attention Economy: Understanding the New Currency of Business |
As principal consultant/writer Scott Tillitt (bio) will lead Antidote's efforts, bringing 15-plus years of experience promoting ideas, products and services in various culture-shaping domains. We also rely on an immediate family of experienced collaborators and a constantly expanding universe of professional and social communities. We collaborate with them as needed, which means you pay for talent and results, not overhead.
Strategic Communications
-> Communications Planning and Management
-> Communications Audits
Branding
& Messaging
-> Brand Strategy
-> Framing and Message Development
-> Positioning
-> Naming
-> Storytelling
-> Visual Identity/Logo Design
PR
& Publicity
-> Media Relations
-> Influencer & Grassroots/Social Media Outreach
-> Book & Film Publicity
-> Event/Conference Support
-> Speakers Program
Content Development & Creative Services
-> PR & Marketing Materials (press releases and press kits, newsletter, website,
collateral)
-> Writing & Editing
-> Design (print and digital)
-> Research
antidote collective vs.
traditional agency
Agency
-> Higher costs (overhead) for potentially modest results
-> Potential for hypocrisy and conflicts (with non-progressive
firm)
-> Most work often managed by junior staffers
-> Often overworked with scattered attention
-> Perhaps a small fish in the pond
-> Beware over-promising and overbilling
Antidote
Collective
-> Less expensive (little overhead), more efficient
-> Compatible values with bona fide credentials
-> Work managed by senior consultants
-> Flexible structure allows for expert collaboration as
appropriate
-> Fewer projects means more commitment, attention
-> Honest assessments and billing
-> Better results, more attention
