strategic communications
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"It's
no longer sufficient to be a solid, competent organization; you have to
stir the brain cells — and the hearts — of your
intended audience."
Accenture consultants Thomas Davenport and John Beck, The Attention Economy: Understanding the New Currency of Business |
COMMUNICATIONS PLANNING
COMMUNICATIONS AUDIT
If you want to have positive impact on the world — real, sustainable impact — you need a guiding strategy. That way all of the things you're planning will work optimally in concert to engage the most amount of people, fit the image you want to project, and inspire people to action.
We can evaluate your current communications efforts to see what works and what doesn't. Are your goals realistic? Are you targeting the right audiences, reaching them where they're receptive, saying the right things, and using the right materials?
We can provide counsel and overall guidance: serve as an advisor, a sounding board for strategy, source for ideas and resources, devil's advocate and objective reviewer.
We can work with you to create a dynamic, integrated communications plan to support your objectives in a smart, realistic, cohesive way, no matter your resources. We take a holistic approach. Leaving dogma aside, we consider the full spectrum of PR and communications strategies and tools, making sure efforts align with the rest of your organization (marketing, development, programming, advocacy and the like).
BRANDING + MESSAGING > PR + PUBLICITY > CONTENT + CREATIVE
Contact us and let's discuss how we can best help.

